Vita Coco
CW: Elliot Stewart Franzen
ECD/CD: Rogier Vijverberg
Designers: Anita Csillag/ Lili Karakas
Vita Coco wanted a retail campaign that supported shoppers as they seek healthier lifestyles in the new year.
Most resolutions fail because they are too ambitious. Vita Coco is a good habit that’s easy to form because it tastes great. Let it be your new year’s resolution.
THE WORLD’S MOST ACHIEVABLE RESOLUTION EVER
We built the campaign around the insight that it’s easier to form a good habit by starting small, and Vita Coco is healthy and delicious making it that easy first step that leads to other healthy choices.
MAKING IT TOO EASY TO FAIL
To really make sure no one fails, the 8-week social program also includes a sure fire way to crush your Vita Coco resolution: A custom coconut ordering button that instantly places a Vita Coco delivery order. The easy ordering system is perfect for delivering Vita Coco to thirsty fans who can’t be bothered to leave the house.
